Meet the Founders —

Brett & Kristin Lothridge

Welcome to Southern Aloha Brands, a family-owned brand built on faith, family, creativity, and a love for the Southern lifestyle and Aloha spirit.

We are Brett and Kristin Lothridge, a husband-and-wife team with a passion for bringing people together through unique apparel, meaningful designs, and a brand that represents more than just clothing.

Southern Aloha was born from a simple vision: to blend the warmth of Southern Charm with the laid-back beauty and welcoming spirit of aloha. We believe clothing should do more than look good. It should tell a story, reflect who you are, and make you feel connected to something special.

As a family, we understand the importance of hard work, perseverance, and staying true to your roots. Those values inspire everything we create, from everyday apparel and coastal-inspired collections to custom designs that help individuals, families, and businesses express themselves.

Our goal is to build more than an apparel company. We want Southern Aloha to become a lifestyle brand that celebrates faith, family, community, and the freedom to be yourself.

Whether you're enjoying a day on the coast, spending time with family, cheering from the sidelines, or simply living everyday life, we want you to carry a little Southern charm and aloha spirit wherever life takes you.

From our family to yours, Mahalo!!

Brett & Kristin Lothridge
Founders | Southern Aloha Brands

Southern Grown / Island Minded / Aloha Roots 🌺